Rebranding "Chestnut Hill Bakery"

For this project, I was instructed to rebrand a local restaurant. Within the rebranding package, I created a logo (single color and multicolor), business card, letterhead (backside not shown above), and an envelope. Chestnut Hill Bakery was my restaurant choice. When considering the feel of the rebrand, I noticed that Chestnut Hill Bakery comes across as a grandmother as sweet as her cakes, but she doesn’t mess around. I sought out to create a logo that had a traditional and professional vibe, while still using imagery and fun colors to draw the eye and make it clear what the business has to offer. For the logo, I decided on a pink, round cake with light blue frosting. Crossing over it, is a traditionally styled wooden rolling pin with “Chestnut Hill” written on it in a classy, yet fun, cursive font. All of this is encased in a surrounding perimeter with “BAKERY” breaking the circle at the bottom. It is in a more structured, serif font to ensure potential customers have no trouble determining the purpose of this hole-in-the-wall business which deserves their attention. I accomplished this design using Adobe Illustrator.